The information within this section of the website is intended for UK Healthcare Professionals (HCP). If you are not a HCP choose from the following options:
I am a member of the public. I have been prescribed Emerade.


Effective Date: 1st July 2021

This website is controlled by Bausch & Lomb U.K. Limited (“Bausch + Lomb” or “we”), the data controller. This website privacy policy (the “Privacy Policy”) describes how we collect, use, transfer and disclose information relating to you (“Personal Information”) that we may obtain through this website. We process your Personal Information in compliance with the privacy and data protection laws in force in the UK, European Economic Area and Switzerland.

Collection and Use of Personal Information

Most of our services do not require any form of registration, allowing you to visit our site without telling us who you are. However, some services may require you to voluntarily provide us with Personal Information, which may include information such as your name, email address or telephone number. We may collect and use this Personal Information to provide you with products, services, and customer support, to bill you for products and services you request, to market products and services which we think may be of interest to you, or to communicate with you for other purposes which are evident from the circumstances or about which we inform you when we collect your Personal Information

We may process your personal information to provide a service, such as the expiry reminder service and/or the trainer pens and patient information leaflet ordering system, and to manage any orders from that system.

To provide these services, we may collect your full name, email address, postal address, and date(s) of expiry of pen(s).

When you order trainer pens and/or patient information leaflet online or use the expiry reminder service, we collect your contact details, information about the product(s) ordered, expiry dates, shipping information and other information necessary to execute the transaction.

In some of the circumstances above we may seek your consent for the collection and use of your Personal Information. This will be the case, for example, for the use of certain cookies, for the use of your email address [or mobile phone number] for advertising purposes, or when you subscribe to certain services (e.g., a regular newsletter). You will always have the possibility of withdrawing this consent. You can do so by contacting us at the contact information below.

The Personal Information we collect, is also used by us for internal purposes such as improving our products and promotions, managing customer accounts, learning about our customers’ needs and contacting customers for research and informational purposes.

We may process your Personal Information in the context of a corporate transaction and to protect our rights or property, to enforce our terms of use and legal notices and for the establishment, exercise and defense of legal claims.

We may process your Personal Information to meet tax, accounting and other legal obligations, for example, in the context of commercial transactions. In addition, we process your Personal Information when required by law or compelled by court order or other binding decision.

Our website is not directed at children. However, if you are under 16, you should not provide us with Personal Information without first obtaining a parent’s or guardian’s consent or authorization.

We will not use or share your Personal Information for purposes unrelated to those described in this Privacy Policy without first notifying you and, where required, offering you a choice as to whether or not we may use your Personal Information in this different manner.

Sharing Information


  • other entities of the Bausch + Lomb group of companies (based on standard contractual clauses);
  • services providers in connection with the operation of this website and our company, including website hosting, the provision of technology related services, payment processing and authorization, dispatch and distribution of products ordered, product return and promotional material distribution – based on Data privacy agreements;
  • public authorities, government regulators or other law enforcement officials and the courts, as required or permitted by law or when compelled by a binding order; and
  • other third parties in connection with a corporate restructuring, sale or assignment of assets, merger, or divestiture of Bausch + Lomb or any of our subsidiaries or affiliated companies.

When sharing your Personal Information with entities located in countries outside the EEA or Switzerland that do not provide for an equivalent level of data protection, we will put in place contractual guarantees (i.e., model clauses approved by the European Commission) in accordance with applicable data protection law. You can use the contact information below to request more information.

Data Security

We maintain appropriate technical, physical and organizational measures to protect Personal Information against accidental or unlawful destruction or accidental loss, alteration, unauthorized disclosure or access. Unfortunately, no information security system can be 100% secure. As a result, although we strive to protect your Personal Information, we cannot ensure or warrant the security of the Personal Information against unpredictable loss or unauthorized access.

Your Rights

Subject to restrictions under applicable law, you have the right to request from us access, rectification, erasure, restriction and discontinuance of processing, and portability of your Personal Information and not to be subject to automated individual decision-making. Such requests can be addressed to the contact information below.

Data Integrity

We take reasonable steps to ensure that the Personal Information we collect is relevant for the purposes for which it is to be used and that the Personal Information is reliable for its intended use and is accurate, complete and current. However, in some cases we must rely on individual users to provide and maintain accurate Personal Information. You are responsible for making sure that your information is up-to-date and accurate when you provide it to us and where our services offer you the tools to maintain your information.

Retention of Personal Information

We will only retain Personal Information for as long as we are required to do so by applicable law(s), or for as long as necessary for the purpose(s) for which it is processed. We will delete Personal Information when it is no longer needed and, in any case, upon expiration of the maximum storage term set forth in applicable law.

Changes to This Privacy Policy

If we make any material changes to this Privacy Policy, we will post a revised link on the home page of the website that indicates “Revised Privacy Policy” or a comparable notification about the changes. You should check this website periodically to see if any recent changes to this Privacy Policy have been made. You can also tell if this Privacy Policy has changed recently by reviewing the Effective Date posted at the beginning of this Privacy Policy.

Links to Other Internet Websites

The privacy practices set forth in this Privacy Policy are for this website and other specified activities only. Other websites hosted by third parties may have different practices. If you link to or otherwise visit any other websites managed by third parties, please review the privacy policies posted at those websites. We have no control over those websites and are not responsible or liable for the policies and practices followed by third parties.

Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us at

If you have any concerns or complaints about our use of your Personal Information, you can contact our Data Protection Officer at:

If you think that your complaint has not been adequately addressed, you may have a right to lodge a complaint with the Supervisory Authority for privacy in your country.


What is a cookie

We use cookies on our website. A cookie is a text file containing small amounts of information that is downloaded on your device's storage mechanism when you access a webpage on the website, and that can subsequently be accessed by our web servers.

Cookies do lots of different jobs, like letting you navigate between pages efficiently, storing your preferences and generally improving your experience of a website.

The EU Directive 2009/136/EC states that we can store cookies on your machine if they are essential to the operation of this site, but that for all others we need your permission to do so.

Essential cookies: these are cookies that are either:

  • used solely to carry out or facilitate the transmission of communications over a network; or
  • strictly necessary to provide an online service (e.g. our website or a service on our website) which you have requested.

Non-essential cookies: these are any cookies that do not fall within the definition of essential cookies, such as cookies used to analyze user behavior on a website (‘analytical’ cookies) or cookies used to display advertisements (‘advertising’ cookies).

Types of cookies

Some of the cookies are essential for the website and, for the ordering platform dedicated to our customers and patients, to allow the online ordering system to work.

Our websites may also use some non-essential cookies. We do not do this to track individual users or to identify them, but to gain useful knowledge about how the sites are used so that we can keep improving them for our users. Without the knowledge we gain from the systems that use these cookies we would not be able to provide the service we do.

Our Web servers may passively collect data through the use of cookies and other means on your computer and Internet connection, such as the IP address of your computer and/or Internet service provider, the date and time you access the Web Site, the Internet address of websites from which you link to our Web Site, the computer technology you are using and your movements and preferences on our Web Site. We may also use such cookies to collect information in connection with future visits to the Web Site (such as to remember username and password), to recognize you as a previous visitor, and to track your activity on the Web Site.

This information is not used to personally identify you but help us to understand how visitors are interacting with our Web Site. These statistics contain no Personal Information and are only used by our technical support staff and marketing teams for purposes of Web Site administration. We reserve the right to use other technologies such as Internet tags, web beacons, and navigational data collection tools. We may combine data gathered through cookies and other tracking technologies with Personal Information, although when we do, we treat all such data as Personal Information for purposes of this Privacy Policy.

The table below provides an overview of the cookies we use and why we use them.

Duration of cookie Purpose Type / Required Provider
acceptCookies Session Based or 10 years This cookie is used by our cookie bar to record if you have accepted the use of cookies on this website. Clicking on 'Accept' or navigating the site without clicking on 'Decline' will store an acceptance cookie with an expiration time of 10 years. Clicking on 'Decline' will store a 'session' cookie with a record of your decision. This session cookie is only held in your browser until the browser is closed. This cookie does not collect personal data. Non-essential / No Bausch + Lomb
_ga 2 years Google Analytics: This is used to monitor traffic levels, search queries and visits to this website. It is used to distinguish users. If cookies have been accepted, then this will be personalised for analytics and performance purposes. If declined, this will remain anonymised. Essential / Anonymous data: Yes Personalised data: No Bausch + Lomb
UA-73070216-1 24 hours Google Analytics: This is used to monitor traffic levels, search queries and visits to this website. It is used to distinguish users. This cookie does not collect personal data. Essential / Yes Bausch + Lomb
_gat 1 minute Google Analytics: This is used to monitor traffic levels, search queries and visits to this website. It is used to throttle request rate. This cookie does not collect personal data. Essential / Yes Bausch + Lomb
_gid 1 day Google Analytics: This is used to monitor traffic levels, search queries and visits to this website. It is used to distinguish users. This cookie does not collect personal data. Essential / Yes Bausch + Lomb
ARRAffinity Session Based This is used by Microsoft Azure to hold state information whilst you are using the website. When you close the browser this session information is automatically removed. You are unable to opt out of using this cookie as it is required for the application to function. This cookie does not collect personal data. Essential / Yes Bausch + Lomb
ai_session 30 minutes This is used by Microsoft Application Insights, which collects statistical usage and telemetry information for apps built on the Azure cloud platform. This is a unique session identifier cookie. This cookie does not collect personal data. Essential / Yes Bausch + Lomb
ai_user 1 year This is used by Microsoft Application Insights, which collects statistical usage and telemetry information for apps built on the Azure cloud platform. This is a unique user identifier cookie enabling counting of the number of users accessing the application over time. This cookie does not collect personal data. Essential / Yes Bausch + Lomb
_hjIncludedInSample 1 year This cookie is used by Hotjar to know whether that visitor is included in the sample which is used to generate funnels. This cookie does not collect personal data. Essential / Yes Bausch + Lomb
_hjid 1 year This is used by Hotjar to uniquely identify a user anonymously to ensure that behavior in subsequent visits to the site will be attributed to the same user. This cookie does not collect personal data. Essential / Yes Bausch + Lomb
checkme 1 year This is used to determine whether or not a contact form entry is considered spam. This cookie does not collect personal data. Essential / Yes Bausch + Lomb

This site also uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses cookies to help us analyze use of the Web Site, compiling reports on website activity and providing other services relating to website activity and Internet usage. By using the Web Site, you consent to the processing of data about you by Google in the manner and for the purposes set out above. To view Google’s privacy policy, please visit You can install the Google Analytics Browser Add-On to opt out of sending data to Google for analytics purposes, details of which are available at

Bausch + Lomb uses common evaluation techniques to analyze the response to visits to the websites (IP address, date, time) in order to better tailor their content to customer needs. Pseudonymized or anonymized data, which do not allow any conclusions to be drawn about the individual visitor, are stored in order to prepare market analyzes of the use of the websites in the form of statistics (e.g. number of visits, average length of stay per page, frequency of downloads Files etc.). Bausch + Lomb can use so-called cookies to statistically evaluate the use of the website. Depending on the browser settings, cookies are saved as text files on the visitor's hard drive. Cookies make it possible to collect information about your web browser and the activities of your computer on our website. You have the option of refusing to accept cookies, although the setting options differ depending on the browser used. You have the option of setting your browser configuration so that when you receive a cookie you are informed about it and can accept or reject it.

Bausch + Lomb currently uses the analysis tools Google Analytics, a web analysis service from Google Inc. (“Google”), on its website. Google use cookies to analyze the use of the website, to compile reports on the activities on the website and to provide other services in connection with the activity and use of the site. The information generated by the cookie about your use of this website is transmitted to Google server and stored there. Further information on Google Analytics as well as your configuration options in relation to these two analysis services can be found below. By using this page, you agree to the processing of the data collected about you by us, Google for the aforementioned purpose.

Google Analytics. Google Analytics uses cookies, which are stored on your computer and which enable your use of the website to be analyzed. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there. If IP anonymization is activated on this website, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. The full IP address is only transmitted to a Google server in the USA and shortened there in exceptional cases. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide the website operator with other services relating to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. You can prevent the storage of cookies by setting your browser software accordingly; however, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading the browser plug-in available under the following link and install: We use Google Analytics in Germany for your protection with the extension "_anonymizeIp ()", so that your IP addresses are only processed in abbreviated form to prevent your identification by Google. Further information on Google Analytics can be found on the Internet at: There you will also find information and browser tools with which you can configure and limit the use of Google Analytics.

Google Web Fonts. Our website uses so-called web fonts, which are provided by Google, for the uniform display of fonts. When you visit a website, your browser loads the required web fonts into your browser cache in order to display texts and fonts correctly. For this purpose, the browser you are using must connect to the Google servers. This gives Google knowledge that our website has been accessed via your IP address. The use of Google Web Fonts is in our legitimate interest in a uniform and appealing presentation of our online offers (Art. 6 Para. 1 lit. f) GDPR). If your browser does not support web fonts, a standard font will be used by your computer. Further information on Google Web Fonts can be found at and in Google's data protection declaration:

Google Maps We use Google Maps. The provider is Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. To use the functions of Google Maps, it is necessary to save your IP address; this is done using cookies, for which you have given your consent, which you can revoke at any time. This information is usually transmitted to a Google server in the USA and stored there. We provide you with Google Maps on our website in order to offer you an appealing presentation of our online offers and to make it easy to find the locations we have stored. You can find further information on their information from the provider.

Facebook pixel Our website uses the visitor action pixel from Facebook, Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”) to measure conversion. In this way, the behavior of the page visitors can be tracked after they have been redirected to the provider's website by clicking on a Facebook ad. This allows the effectiveness of Facebook advertisements to be evaluated for statistical and market research purposes and future advertising measures to be optimized. The data collected are anonymous for us as the operator of this website; we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes, in accordance with the Facebook data usage guidelines. This enables Facebook to switch advertisements on Facebook pages as well as outside of Facebook. As the website operator, we cannot influence this use of the data. You are therefore asked for your consent to Facebook pixels. You will find further information on protecting your privacy in Facebook's data protection information: You can also deactivate the remarketing function “Custom Audiences” in the advertising settings area at To do this, you must be logged in to Facebook. If you do not have a Facebook account, you can deactivate usage-based advertising from Facebook on the website of the European Interactive Digital Advertising Alliance:

How to control cookies

You can disable cookies by changing the settings of your browser. Note, however, that if you block the placing and accessing of these strictly necessary cookies, you will not be able to use the website, or we may not be able to provide the requested service.

You have the option to configure your Internet browser to notify you when you have received a cookie and to provide you with the choice to accept or decline the cookie.

Further, you have the option to block all cookies. To modify your browser settings click on the help section of your Internet browser and follow the instructions.

To find out more about cookies, including how to see what cookies have been set and to disable them, visit

Controlling what cookies are stored on your computer

You can choose to accept or decline the use of cookies using the cookie bar at the top of the page. If you have already click either accept or reject you can change your preference using the button below.